(I suspect this is a valid progression) First someone sees there’s power in words, then they see that words are concepts, so then they think there’s power in concepts, but then they see that concepts are largely illusory—that a concept’s importance is determined by someone’s ability to iterate it into physical reality and that it’s also dependent on context…and then it becomes possible to alter physical reality by channeling a concept.  You can call that what you want—power, genius, magic, creativity…

I like to call it “fun.”