Writing for others is a lot like fishing. You cast your lures—the opening line, the cover, the synopsis, and everything in between—before your reader’s attention, drawing them into the same wondrous vision you had all those months (years?) ago, the one that inspired you to set pen to paper (or fingers to keyboard).
When you do it correctly, I believe you tap into a universal truth that resonates from either end of the manuscript—from author to reader to something greater.
Kent Wayne 
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